With an ask to bring consumers to the Walmart website every day in November during their various deals events, the team created “Deals of Desire”: a series of long-form dramatic episodes that switched genres and revealed new celebrity talent each week. My job was to bring the drama in the historical genre.

We kicked things off with a fake mockumentary-style content series taking viewers behind the making of the “show.” TikTok royalty Jake Shane was tapped to play our Production Assistant and fill digital feeds with supporting BTS content for each big moment in Deals of Desire.