nutella-4.c3287020e58ffe1484f26ea82be2d432.jpg

NUTELLA CAFE

 
 

Nutella Cafe

Out-of-home installation  

How do you launch the world’s first-ever Nutella Cafe in Chicago? You make nine whimsical interactive storefront displays to create buzz before opening day and tell the copywriter, “Not to hold back on the puns.” And hold back I did not.

2018 Digital OOH Awards - Best in Show

 

 

nutella-caf_37440476524_o.png
nutella-3-copy.af2edeea24a236b30ce703e9d6170f7b.jpg
nutella-5.f45202c42c0c4edc40c1841d9706f851.jpg
nutella-4.c3287020e58ffe1484f26ea82be2d432.jpg
nutella-7.7982bd6b26ae35bcb0dfe18594110663.jpg
 
 

And some BTS shots!