We took Nutella to 1 million followers and the #2 CPG food brand on Instagram. Here’s a few posts that helped.
2017 Shorty Award - Best Use of Instagram Video
Y’all stuck in 2017, meanwhile Nutella&GO! is out here in 3017. pic.twitter.com/rFtP93YbLt
— Nutella (@NutellaUSA) August 30, 2017
Person:
— Nutella (@NutellaUSA) November 14, 2016
“What’s so great about Nutella® anyway?”
You:
*sets up presentation*
*clears throat*
*shuffles notecards*
“Glad you asked.”
If love is a game of chess,
— Nutella (@NutellaUSA) February 14, 2017
Here’s an easy in.
Bring your crush some Nutella®
And checkmate! You win.#NutellaValentineVerses
To all you lovebirds,
— Nutella (@NutellaUSA) February 14, 2017
'Tis the month for romance.
Once you find out they like Nutella®,
Better give 'em a chance.#NutellaValentineVerses
Anyone can catch your eye, but it takes a jar of Nutella® to catch your heart.
— Nutella (@NutellaUSA) February 17, 2017
Friends buy you Nutella®. Best friends feed it to you on your favorite breakfast foods while sitting in a fancy Grecian armchair.
— Nutella (@NutellaUSA) May 16, 2017
How much longer are we going to ignore this obvious connection between you and Nutella®? Embrace it.
— Nutella (@NutellaUSA) August 22, 2017
Every Nutella® jar has its own #story that’s just begging to be told.
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Is it important to have Nutella&GO! access at all times? You bet your fanny. #fbf
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‘Tis the season for sledding and serving your french toast sticks with #Nutella.
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View this post on InstagramCan’t forget the essentials. #Nutella
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BF on date night: Why is the reservation for three?
— Nutella (@NutellaUSA) February 24, 2017
You: *Pulls out jar of Nutella®*
BF: That’s weird
You: YOU’RE WEIRD
Co-workers who keep Nutella® at the back of the kitchen pantry need to reevaluate their life choices.
— Nutella (@NutellaUSA) April 6, 2017
LOOKING AT YOU, CANDICE FROM PAYROLL
If you ever feel the cards are stacked against you, spread Nutella® on them. Did that help at all?
— Nutella (@NutellaUSA) May 10, 2017
Love doesn’t need to be perfect, it just needs to involve Nutella®.
— Nutella (@NutellaUSA) May 9, 2017
Get off those dating apps. You can meet people with similar interests by chilling in the Nutella® aisle at the grocery store.
— Nutella (@NutellaUSA) May 12, 2017
[At a wedding]
— Nutella (@NutellaUSA) August 21, 2017
DJ: This one goes out to all the lovebirds.
You: *Looks adoringly at Nutella® across the table. Winks.*
*Whispering to your Nutella® jar*
— Nutella (@NutellaUSA) August 24, 2017
“Every love story is beautiful, but ours is my favorite.”
When dating apps fail you
— Nutella (@NutellaUSA) February 14, 2017
On this fateful V-Day.
Quick! To the pantry for Nutella®
Shhh. It’s going to be okay.#NutellaValentineVerses
When the direct deposit drops and you can restock your Nutella® stash. #payday
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View this post on InstagramWarning: it’s hard not to find this #video ap-peeling.
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Always say oui to life’s adventures. And, of course, #crepes with Nutella®, but that’s a given.
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View this post on InstagramClose the door on those sad grocery store trips. Bring the party home by picking up #Nutella.
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View this post on InstagramFriends are the family you choose...to eat Nutella® with. #NationalBestFriendsDay
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View this post on InstagramCheers to four years and countless jars of Nutella®. #graduation
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View this post on InstagramYou love them even if they dip into your stuff. Happy #NationalSiblingDay!
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